Clean Presentation. Clear Benefits.

The heavy lifting for this project was done during the writing process. Read about that process on the Client Blog page.

The Goal
My goal was to develop a presentation based on the blog that was similar enough to the KBO* style that it would resonate with Peter, Matt, and Russell. At the same time I wanted to be different enough to convey my own abilities.

The Presentation Development
I watched several interviews with their CMO, Russell, including his presentation at NRF, to understand the KBO style. The blog with its short, well defined paragraphs lent itself to the quick creation of a slide deck. Most of the imagery was sourced from Pixabay, a free resource of stock photography. The presentation ends with a few screenshots of the product “Walter” product to clearly link the benefits to the product.

*KBO Walter is a pseudonym to protect client confidentiality.