Print is Not Dead

Clients like to have a physical piece of paper to hold. A flyer gives them something tangible to hold onto and serves as a launching point for discussion with stakeholders. These types of flyers are often used by our sales teams at shows or client meetings.

These flyers are often repurposed digitally as downloadable content. As an element of a marketing campaign downloadable content can be an indicator of buying readiness. Through marketing automation we can ascribe a lead score to better understand the client interests based on the type of content downloaded.

For these pieces I worked with our in-house agency on the design concept. Verbiage was developed by me with input from the editors, sales team, product managers, and publisher.