Web content for events

Every Endeavor Business Media event has an associated website and unique creative. Further information about concept development is available on the Multichannel Campaign page. All of the web content is created by me based on a specific creative design, with input from editorial, sales, conference management, and the publisher.

Beyond the Creative Design
My first goal in creating a website is to understand how people will be directed to the site and what types of information and solutions they are seeking. With an event site there is the content of the event, but there are other factors such as travel, sponsorship, conference tracks, and registration to consider. In addition to an attractive home page, many of the pages must be able to stand alone with a unique call to action.

Depending on the complexity, the conference content may reside on a single program page or it could involve a complex series of attendees sessions managed by a separate database. Either way, my goal is to find ways to display the content that encourages easy registration.